The Usher Smith Design Studio, is based in Edinburgh, Scotland, we are a design company that specialises in creating brand identities, websites, and visual design systems. Founded in 2003, by Ben Usher Smith. We* offer comprehensive design solutions that can cater to a variety of needs.

*’We’ is used throughout the site because although USDS is essentially a design agency of one almost all our projects are delivered by a team of trusted partners.

Our services

Here’s the deal: let’s say you’ve got something to put out there—a product, a service, or a campaign. That’s where we can help. We can:

  • Set you up with a great brand strategy and visual identity.
  • Craft you a great WordPress website.
  • Make your digital presence pop by improving the UX and UI.
  • Take things to the next level with illustrations and animations.
  • Run some research and or a workshop to help you get a clear direction on where you are and where you want to go.

What do your projects look like?

Every project is unique, depending on your budget and timeline. From assembling a team of specialists to having Ben craft a personalised solution, we tailor our approach to your specific needs.

For example, for Whiteburn, we developed a new brand identity, designed the interface for the initial website redesign, and coded the marketing and onboarding emails, as well as illustrating and animating materials for use in social and online marketing.

Where as, for the Athlete Always project Ben worked closely with the client to produce a brand identity and help to setup a basic web presence.

A partial laundry list of what our services cover:

  • Logo
  • Brand guidelines
  • Print design
  • Print procurement
  • Illustration
  • Animation
  • Build an internal team
  • Web design (UX, UI and UED)
  • Prototyping
  • WordPress theme development
  • WordPress plugin development
  • Research interviews

If you’re interested in our services, drop us an email at and let’s start a conversation about how we can help bring your brand to life.

Some of our past clients you may know

John Muir Trust
Edinburgh International Film Festival
Miller Homes
Scottish Natural Heritage |
Weir International, Inc.
Macmillan Cancer Support
The Scottish Qualifications Authority
Cairngorms National Park Authority