Development branding for house builders
Most branding sits on the surface. I go down to where it holds.
I’m Ben Usher Smith. I build brands for house builders and their developments. Strategy comes first, then everything that carries it: identity, signage, hoardings, brochures, websites and social.
- Designing since 1998
- Former Head of Digital Design, Union
- One senior designer, start to finish
- North Berwick, East Lothian
Schedule of work
Whiteburn’s group brand and the development brands that sit on it: one system, a different true claim for every site.
Built for
Some of the house builders, property companies and manufacturers I’ve designed for, either directly or during my time as Head of Digital Design at Union.
Group brand, then a development brand for every site: Viewforth, Caerlee Mill, Allanbank.
WhiteburnWhat I do
Three ways in, depending on where your development is.
Breaking Ground
A brand foundation for a new builder or development: the one true claim, the name, the mark and the rules.
Development Brand
From blank page to launch-ready in two weeks. Identity, hoarding, signage, brochure, website and social.
Design Partner
Ongoing support as your company and developments grow, so phase two still looks like phase one.
One senior designer, start to finish. Drawn by hand first, built to last.
About
I’ve been designing since 1998. Along the way I was Head of Digital Design at Union and Design Lead at Melapress. I work from North Berwick, and I see every project through myself, from the first conversation to launch.